Respond within the hour and you're 7× more likely to qualify the lead. Most companies take 42 hours. 23% never respond.
Call within the first minute and the odds of converting go up 391%. Minute One does that for every ad lead you pay for: a text in seconds and, with their consent, an AI callback inside the first minute — inside calling hours — that confirms the specs, qualifies, books your estimator, and sends your team the summary.
Consent captured on your formSays it is an AI in the first sentenceNever quotes a price8am–9pm, lead's local time
Sources: Oldroyd, McElheran & Elkington, "The Short Life of Online Sales Leads," Harvard Business Review, 2011 — 2,241 companies audited; responding within an hour was ~7× more likely to qualify the lead than an hour later and 60× more likely than after 24 hours; average response 42 hours; 23% never responded. Velocify, speed-to-call study of ~3.5 million leads — calling within the first minute raised conversion 391% (160% in minute two).
Clip coming
The clip on why the first minute wins — we're adding it this week.
Alex Hormozi (@AlexHormozi) on speed to lead — watch on YouTube.
Not affiliated with or endorsed by Alex Hormozi.
Proof
Watch me try to break it.
A form goes in, the assistant calls back on speaker, I throw every objection I can think of at it, re-route it, and leave the rough edges in.
Your website form, Meta or Google lead form, or a forwarded quote email — any of them.
A text in seconds
The lead gets a short text under your company name confirming you have their request.
The assistant calls
It says it is an AI, confirms the specs, asks your qualifying questions, and handles "not now" politely.
Booked and summarized
It books your estimator and your team gets the summary, transcript and recording.
It never quotes a price. Pricing stays with your people — the assistant confirms, qualifies and books.
What your team sees
One card per lead. Everything you need to walk into the call.
The summary, the specs the assistant confirmed, how fast the lead was touched, and the booking — in a text, an email, and the dashboard.
Dana Whitfield · Northline Foods
Example
Booked0:41first touch · Website form
Needs ~5,000 printed corrugated mailers, 12×9×4, one-color, for a product launch in three weeks. Comparing two other suppliers; she's the decision maker. Booked with an estimator for Thursday 10:30.
Quantity
5,000 (reorders quarterly)
Dimensions
12 × 9 × 4 in, mailer
Material / print
E-flute corrugated, 1-color
Timeline
3 weeks
Fit
Strong
Booking
Thu 10:30 — estimator
Every figure on this card is an illustration of the format, not a real lead.
Packages
Two packages, priced on a call.
Each package includes a pool of assistant minutes and texts sized to your lead volume, re-sized to your real usage once we've seen it. Setup is a one-time fee. We don't publish prices — the pool size and the setup scope are built for your business on the call.The pool is sized to your lead volume on the call; setup and monthly are below.
The rules are in the code, not in a policy nobody reads.
Consent first
No AI call is placed unless the lead agreed on your form or ad. Without consent they get a text and an email only.
It says it is an AI
The first sentence of every call identifies the assistant as an AI. If asked, it answers honestly.
Recording notices
Calls are recorded for your team. In states that require everyone's consent, the assistant announces it up front.
STOP always wins
A STOP reply ends every text and call instantly and is remembered, even if the lead submits again.
Calling hours
8am to 9pm in the lead's own time zone, at most three calls a day. Texts follow the same window.
Your data stays yours
Recording links and transcripts are cleared after 90 days automatically, any lead can be deleted from the dashboard on request, and nothing is ever sold or shared. Privacy
Does the assistant quote prices?
No. It confirms the specs, asks your qualifying questions, books your estimator or hands the lead to a person. Pricing stays with your team.
What if the lead did not agree to be called?
Then no AI call is placed. The lead still gets a text and an email, and your team still gets the notification. Consent is captured on your form or ad, and STOP always wins.
What does my team actually receive?
An email the moment a lead is reached, and the same alert in your Slack or Microsoft Teams channel, with a short summary, the qualification details, the booking if one was made, and a link to the recording and transcript in your dashboard.
Can I see it before I buy?
Yes — on the call. We run the AI callback on your own phone, from a form you submit, live, and you can throw your own objections at it.